Centro Cultural Hispano de San Marcos

The hispanic cultural center of San Marcos (Centro) is a non-profit community-serving organization located at the heart of one of the first Mexican American "barrios" of San Marcos. Centro provides a unique space for people to learn about and share their Hispanic Heritage, as well as participate in programs, classes, and events.

Publication Design

El Centro was kindly recognized by Christian Schwartz and Miguel Reyes of Commercial Type Foundry

It was also shared on Newspaper Club's March Round up. See the feature's on their instagram and website.



We created a newspaper to serve as a biannual publication for Centro. For the first issue, the newspaper explores the history of hispanic culture in San Marcos that would inspire the creation of Centro and serves as a schedule for their Spring 2018 programs. 

We wanted a newspaper that could get the word out about Centro's--something that was informative and fun that would engage both the adult readers and the children that Centro primary aims to serve. We considered how the reader would experience the newspaper, and how the design could entice them to open it up and read it. The concept of the design was inspired by the history of Centro, housed in a Texas Historical Landmark, what used to be the "Mexican School" back when San Marcos was segregated. Now home to the Hispanic Cultural Center, it is a beacon for the preservation and promotion of Hispanic culture in San Marcos, Texas.  The design mimics this progression, revealing a more colorful design at each fold.


For the first publication, we designed a full spread title set in Canela, designed by the brilliant Mexican typographer, Miguel Reyes--a bold way of announcing the newspaper.


The article explores the history of discrimination against Hispanics in San Marcos that eventually leads to the creation of Centro. The article is written by me and features my interview with Linda Kelsey-Jones, a board member of Centro who has worked with them since their inception.


The backside of the newspaper is a poster that doubles as the Spring schedule of programs and a word-search for kids. Gabriello, is used for the letters on the back, a typeface designed by Miguel Reyes and Paul Barnes.