Branding & Identity

Supporting Women in Geography 

SWIG is a professional organization that strives to help women and other underrepresented groups to network with colleagues achieve both their educational and professional goals within the study of geography.

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Problem

SWIG is a national organization lacking an identity system. The Texas State chapter struggles to have a presence at the University, faces declining membership and struggles to provide for their target audience.

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Solution

SWIG needs a dynamic identity that can be used to publicize their organization, help them grow their chapter and attract a wide range of students. SWIG also needs to provide incentives for active membership and ways to help them network.

The logo was inspired by girls and boy scouts badges and buttons from the women's liberation movement. The color palette features earthy, saturated tones that are gender-neutral.

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Badges are used for networking and volunteering events. Patches and stickers included in the member welcome kit.

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The handbook is formatted like a map and comes in each member's welcome kit.

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The back of the handbook can function as a poster or be recycled into wrapping paper, to cover sandwiches to take on their hikes.

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