Branding & Identity
Supporting Women in Geography
SWIG is a professional organization that strives to help women and other underrepresented groups to network with colleagues achieve both their educational and professional goals within the study of geography.
SWIG is a national organization lacking an identity system. The Texas State chapter struggles to have a presence at the University, faces declining membership and struggles to provide for their target audience.
SWIG needs a dynamic identity that can be used to publicize their organization. They need a branding system that will aid them in growing their chapter to attract a wide range of students. SWIG also needs to provide incentives for active membership and ways to help them network.
The logo design was inspired by girls and boy scouts badges and buttons from the women's liberation movement and rendered in a modern style to reflect swig's progressive views.
The color palette features earthy, saturated tones that are gender-neutral.
Badges are used for networking and volunteering events. Patches and stickers included in the member welcome kit.
The handbook is formatted like a map and comes in each member's welcome kit.
The back of the handbook can function as a poster or be recycled into wrapping paper such as to wrap sandwiches to take on hikes.